Product management is all about finding unsolved problems in the marketplace and creating solutions to these problems. This one-day workshop will provide attendees with a toolkit of practices, reinforced with group discussion and practice sessions, which can be immediately used to help you begin moving your product company into a market leadership position.

This seminar will blend lecture and class discussion with a collaborative group session focusing on a case study.

Objectives:

• To increase understanding about the Product
  Management vs. R&D relationship and responsibilities
• To increase understanding of key software
  product management success areas
• To provide ideas, practical suggestions and tools for
  attendees to take back and implement in their companies