Since 2000, Jeff Patton has championed the incorporation of User Centered Design thinking into traditional and Agile software development approaches. Through writing, teaching, speaking, and practice Jeff works to introduce developers, analysts, product managers, and others to simple techniques to help them utilize UCD approaches into their day-to-day work practices. Jeff incorporates Constantine & Lookwood's Usage-Centered Design, Cooper's Goal Directed Design, and Holtzblatt and Beyer's Contextual Design with collaborative card modeling techniques and Agile development concepts to arrive at a highly collaborative form of User Centered Design that more easily meshes into a software development lifecycle.

Jeff has designed and lead teams for Tomax Technologies and Evant Solutions, both companies creating commercial products for retailers. Since 2004 Jeff has been a consultant with ThoughtWorks working in a wide variety of domains from healthcare to stock portfolio management. Within TW Jeff has help build the recognition of user-centric thinking as a critical success factor in their projects.

Jeff is currently at work on a forthcoming book on incorporating UCD thinking into Agile Development, to be published by Addison-Wesley in Cockburn & Highsmith's Agile Development series.